Here are a few:
1. Location
2. Location
3. Location
Zoning comes in at a distant 4th place.
There are also about as many storage facilities in the USA as there are cell towers. The funny thing is that many of the larger property management companies actually have hired consultants who try to promote their sites to attract the ancillary income generated by renting space to wireless carriers. Ironically, not many of them are very good at wireless development, and due to turnover, it's actually easier to get a cellular service provider interested in looking at your property if you are an independent owner.
Here's another bit of insight.
About 100,000 new cell towers need to be built in the USA in the next 7-10 years in addition to the ones we already have. What if only 5% of them get developed on storage sites? The average 3-carrier cellular monopole pays around $2 million in rent over an average 25-30 year rental term. Also, wireless industry experts agree that over 70% of the American population use cellular phones. Just like the need for self storage facilities is not going anywhere but up, so is the demand for improved wireless coverage to meet coverage and capacity demand.
Getting your site in front of the carriers can be done by submitting them directly through the various corporate carrier websites. In this case there is probably less than a 1% chance of getting your site selected. Also, cutting through all the intricacy's of a wireless lease can be tricky, even for a good real estate attorney. My suggestion is to find a wireless consulting firm with integrity that you can work with.
The bottom line is that income generated through the successful negotiation of a cell tower lease and construction of a cellular tower at your storage facility is dollar-for-dollar the best use of 2,000 square feet of ground space that you can get just about anywhere.
On our corporate website we go into detail regarding specific steps to take if you want to increase the chances of your site being selected. Essentially, the more information you give them about your site, the better. Can you get a cell tower built on your storage property on your own with the help of an industry expert? Yes. Can partnering with a tower consultant increase your chances of site selection? Yes. Especially if you own and operate a portfolio of storage facilities.
So here's the $2 million dollar question...
Do you have 2,000 square feet of available ground space on your site where a carrier can place a tower?
Remember Albert Einstein once said, "nothing happens until something moves." Same hold true for the development of cell tower sites at self-storage facilities.
Steven_Kazella
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