The most popular and cost effective source of rental advertisement today is on the Internet. With the Internet you are empowered to blast your rental listing across to Internet and the world. The Internet offers exposure to more potential renters than any other source. And, oh yeah, it's free.
One of the most powerful free advertising sites on the Internet is Craigslist. It's powerful because it exposes your classified ad to millions of potential renters every month. Although Craigslist is an international site, it is built with a local flair. The purpose of Craigslist is to allow local landlords to advertise their rental units locally, nationally, and internationally.
In the past, the only options for landlords were expensive newspaper classifieds, multiple listing services, and print publications. But these options took forever to generate any credible leads. Landlords use to spend months waiting on qualified leads from these sources with little results. But now with the Internet, property managers and landlords can reach potential renters anywhere in the world at anytime.
After using the Internet to advertise their rental listings, many landlords report that over 98% of their leads now come from free Internet advertising. No longer are newspaper classifieds, signs in the yards, and word of mouth the number one source of qualified rental leads. Free Internet advertising produces more qualified leads than any other source.
The strategy behind advertising your rental units is to get as many qualified renter applications as possible. It's a numbers game! The more exposure you generate, the more interest you create, the more applications you receive, and the more leases you sign.
Dave_Bath
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